Heritage craft, modern shelf
Varsh makes handcrafted kurtis and ethnic wear. The storefront had to feel calm and premium — photography and type doing the talking — without burying the path to purchase.
The Craft Room · XII
Varsh Ethnic Wears
A handcrafted label, given an online shelf as considered as its kurtis.
View the prototype (opens in a new tab)01 · The situation
The situation
Give a handcrafted label a store that feels as considered as its products.
02
What we connected
Brand presentation, product storytelling and a commerce front end.
03
The build
The Varsh online store.
Brand and commerce as one surface
We shaped the brand presentation and the commerce front end together so the product story and the cart aren’t two different websites glued together.
05 · What changed
What changed
Storefront prototype ready for launch — heritage craft on a shelf as considered as the kurtis themselves.
- Brand presentation for the label
- Product storytelling layouts
- Commerce storefront
- Responsive shopping experience
