Audit & Advise · Instrumentarium

Audits and consulting

The compass — a heading when every team has a different theory.

01 · Why this tool

Why this tool

Brand, growth and technology looked at together — so you know the obstacle and the next move.

When every team has a different theory, spend multiplies and nothing decides.

• Every team has a different theory
• Audits that only inspect one silo
• No decision after the slide deck

02 · The hand

The hand

How the studio uses this instrument.

1. Evidence

   Across brand, funnel and stack.

2. Name

   One or two constraints that matter.

3. Roadmap

   Actions you can take with or without us.

03 · The yield

The yield

A written diagnosis, priorities and optional follow-on build plan.

• Written diagnosis
• Priorities
• Optional build plan

In the engagement

• Audit across brand, funnel and stack together
• The one or two constraints that matter
• A prioritised roadmap
• An optional follow-on build plan

04 · Commission

Commission ticket

05 · Impressions

Impressions

Proof for this hour lives in the dial and the start brief.

Situations

• Make the operation run more smoothly
• Find the obstacle and the next move

06 · Close

Next tray

Brand strategy and creative direction

XII · Prism